Case Study – Champions League Match vs Classical Concert (Real Madrid, AC Milan)
Heineken Italy.
Case Study – Champions League Match vs Classical Concert (Real Madrid, AC Milan)
Joke of the day – One man ..
A man, in his fifties,
enters the bar in a very gloomy mood.
He turns to the bartender: “make me the strongest drink you have, and make it a double! ”
“What happened? What is this all about?”
“Well, I found out that my eldest son is gay.”
The bartender makes the man his drink, then he went back home, crying.
A week later he returned, with even longer face
and with a sad voice said to the bartender:
– Make me the strongest drink you have, and make it a double!”
– What happened? Still depressing news on your son?
– Worse .. I found out that my second son was gay …
– “Unpleasant,” said the bartender, making him his strong drink again, to ease his sorrow.
A few days later the man returned for the third time,
Looking all indignant and asking for his usual extra strong drink again.
- “Say, the bartender asked him,
“Don’t you have anyone at home who likes women??”
“There is!”, the depressed man replied quietly, “my wife …”
Fast SEO Results: How to Speed Up an SEO Campaign
SEO rocks and sucks at the same time. It rocks because if you choose the right keywords (relevant, action-oriented and with high search volume) and make it to the top, you don’t ever need to do any marketing again. Most companies I know that are at the top of Google get more clients that they can handle and even have waiting lists or have to refer people to other businesses.
But, at the same time, SEO sucks. Actually, let me rephrase that: SEO, done the way most people do it, sucks. Here’s why: who wants to wait 8-12 months to get to #1? (most industries are very competitive and it takes a while to outrank the big players).
Even if you do realize that waiting a year to have a constant stream of business coming your way makes sense, the main problem most business owners face is that they don’t have the resources to afford 12 months of marketing before seeing results.
So, What’s the Solution? How Can I Get Fast SEO Results?
I’m sure you’ve heard about “long tail keywords”. They’re the opposite of “broad” keywords.
Cars -> Extremely broad
Ford cars -> Still very broad
Ford dealership -> A lot more specific/relevant
Chicago Ford dealership -> Very specific (long tail)
The more you move down to the long tail, two things happen:
- Keywords get more specific (conversion rates get better)
- The search volume decreases drastically
- Ranking at the top of Google becomes a lot easier
What’s Best for Fast SEO Results? Broad or Long-Tail Keywords?
The answer is: both. And everything in between. You don’t want to go too broad (if you own a Ford dealership in Chicago, you don’t want to waste your money trying to rank for “cars”). But you don’t want to get too specific either (“1998 Ford Focus for Sale in Chicago” might be very specific, but nobody is searching for it. It’s not worth your time.)
The Secret for Fast SEO Results: “Serialize” Your Keywords
The average SEO campaign happens in this order:
1. You fix architectural issues that might be affecting your site
2. You optimize the content and tags for your pages
3. You create optimized content to get more pages indexed, which will help you rank for more keywords and have more PageRank to pass to your “money pages”
4. You build links (external and internal, for authority [links from authoritative sites and sites related to yours] and reputation [text links with your keywords in the links' anchor texts])
The traditional way of doing SEO is to do all of the above at the same time for all the keywords. The way we do SEO is a little different: you start with the low-hanging fruit (which will start making you money fast) and then you move up to move competitive search terms (with higher search volumes).
The “Fast SEO Results” Formula
First you need to do the site architecture and on-page optimization at a site-level for all the keywords.
Once your website is completely optimized you’ll have two things left to do:
- Content creation
- Link building
They are both ongoing processes.
The idea behind the Fast SEO Results formula is to go after the long-tail (easy) keywords first while still doing some optimization for the harder keywords. So, work on the Easy, Medium and Hard keywords equally. Once you’ve reached the top for the Easy ones, continue with the Medium and Hard ones. Once all your Medium keywords are at the top, focus only on the Hard ones.
You should still monitor the keywords you got to the top just in case they drop and need a little push.
By doing SEO this way you’ll start seeing results right away, because long-tail keywords usually have very high conversion rates and they’re easy to rank for. But never keep moving up towards the broader keywords because they are the ones that will be writing you the big fat checks.
Article source: http://www.TheOutsourcingCompany.com/blog
How to Avoid These 10 Common Mistakes that Most Affiliates Make – Special FREE Report!
So,
how do we avoid these 10 common mistakes that most affiliates make?
Read the special FREE report by Itay Paz! Click here to get the free report
10 tips to make your web page load faster
Introduction
It is essential that the load time of your site will be rapid so that visitors will not have to wait for a complete view and experience a pleasant experience.
From your end as site owner – you’ll benefit from less bounce when your visitor (especially the once with slow internet connection) don’t have to wait for long to receive your page.
And last but not least – Search engine algorithm calculate sites loading time as an important variable.
Use the following tips when you are building web sites:
- Perform optimization of your HTML code.
Be sure that there aren’t any unwanted tags and that it was optimized and clean. (1) - Design effective tables: use separate tables as much as possible. Sites are being displayed only after the tables are fully loaded.
If you’re using a lot of tables and separate them from each other (you can use the site heading in separate tables, content, footer, etc. …) the tables will load separately and the total load time of the column will be shorter. - Increased the content area: This not only reduces the load time of pages, it also increases the level of readability of your site and helps you for better organic search results & visibility.
- Reduce to a minimum any unnecessary weight: Any usage of graphics, Flash, scripts etc will increase the size of your pages.
ANY redundant or avoidable graphics or item should be reduced to a minimum. This not only affects the web page loading time, but increases usability of your site and helps keeping it clean and clear. - Stick to simple designs: the web pages that load quickly have little design in them and usually consider much more effective.
~~ Grab a TIP! More is less – very simple, right? ~~
Complex websites load very slowly, lose the surfer attention and convert less. - Spread your content. If you find that your pages are very long and busy, try breaking the content into parts.
By separating overcrowded pages you reduce loading time for each page and keep it readable.
No one will scroll down for more than a couple of pages filled with plain text. - Use text links instead of graphic buttons: Basically, prefer using as many HTML tags as you can.
You can use the technology of CSS Style sheets in order to make texts & links look attractive. - Use the SSI files from the internet servers your websites are hosted on. Those SSI file are flexible, they are being called one by the server and remain on their cache memory which makes their loading time extra short.
- Using layers instead of tables is a relatively innovative idea and can assist the webpage loading time.
- Don’t forget to check the load time of your site (2) that is the best way to know your status from external computers.
~~ Remember to test the load time of your site regularly. Use tools such as website analyzer or web site optimization website to get an updated status. ~~
(1)
The W3C HTML / CSS validator – the most common Validation Service around
(2)
Checking tools for web page loading time:
http://www.iwebtool.com/speed_test
This is a stronger tool if you’re interesting in more profound results:
http://www.websiteoptimization.com/
Enjoy!
Healthy tip: Got any honey left? 3 homemade masks
It’s rich in vitamins and minerals; you got plenty of it after the New Year’s cooking: 3 suggestions for hair mask, skin, face and hands – all honey!
It’s rich in vitamins, minerals, enzymes and proteins, so why don’t you take advantage of your abundant honey jars you have to make yourself some Natural Cosmetics?
Here are three suggestions which will do wonders to your hair, face and hands:
- Natural Conditioner
Mix a quarter cup of honey with a quarter cup of olive oil.
Apply on the hair and rub onto scalp.
Cover your hair with a bath hat for half an hour
Wash with a shampoo, dry and comb.The result: incredibly soft and silky hair.
- Nourishing facial mask
Mix 2-3 tablespoons of honey with seven drops of Evening Primrose Oil (very rich in omega 6 which helps rehabilitation of cells).
Add one drop of lavender essential oil for soothing the skin & antiseptic.
Apply on clean face and leave for half an hour. Rinse with warm water. - Nourishing mask to soften dry hands
Mix 1 teaspoon of organic honey with one tablespoon of wheat sprouts oil.
Add two tablespoons of yogurt and bio (natural yogurt with no flavors).
Mix and spread the mask on dry hands and leave it for about 20 minutes.
Rinse with warm water.
Minesweeper – The Movie
Who never got to play Minesweeper??
This is the “promo” for the movie, very nice
Do schools kill creativity?
One of Sir Ken Robinson mind challenging videos:
Do schools kill creativity?
One of my favorite quotes from the video:
“If a man speaks his mind in a forest and no woman hears him – is he still wrong?”
size DOES matter
An interested video post by drivingtraffic. According to the YouTube info they posted:
“This buy button style and size beats everything else in terms of sales and conversions.”
So here it is –
The “Magic” Buy Button That can DOUBLE your Sales:
Button specs from video:
Size – 400px wide
Color - FEB500 Orange
Text – Add to cart 000066 <<Navy blue>>
Background - FFFFCD

