It is essential that the load time of your site will be rapid so that visitors will not have to wait for a complete view and experience a pleasant experience.

From your end as site owner – you’ll benefit from less bounce when your visitor (especially the once with slow internet connection) don’t have to wait for long to receive your page.

And last but not least – Search engine algorithm calculate sites loading time as an important variable.

Use the following tips when you are building web sites:

1. Perform optimization of your HTML code.
   Be sure that there aren’t any unwanted tags and that it was optimized and clean. ⁽¹⁾
2. Design effective tables: use separate tables as much as possible. Sites are being displayed only after the tables are fully loaded.
   If you’re using a lot of tables and separate them from each other (you can use the site heading in separate tables, content, footer, etc. …) the tables will load separately and the total load time of the column will be shorter.
3. Increased the content area: This not only reduces the load time of pages, it also increases the level of readability of your site and helps you for better organic search results & visibility.
4. Reduce to a minimum any unnecessary weight: Any usage of graphics, Flash, scripts etc will increase the size of your pages.
   ANY redundant or avoidable graphics or item should be reduced to a minimum. This not only affects the web page loading time, but increases usability of your site and helps keeping it clean and clear.
5. Stick to simple designs: the web pages that load quickly have little design in them and usually consider much more effective.
   ~~ Grab a TIP! More is less – very simple, right? ~~
   Complex websites load very slowly, lose the surfer attention and convert less.
6. Spread your content. If you find that your pages are very long and busy, try breaking the content into parts.
   By separating overcrowded pages you reduce loading time for each page and keep it readable.
   No one will scroll down for more than a couple of pages filled with plain text.
7. Use text links instead of graphic buttons: Basically, prefer using as many HTML tags as you can.
   You can use the technology of CSS Style sheets in order to make texts & links look attractive.
8. Use the SSI files from the internet servers your websites are hosted on. Those SSI file are flexible, they are being called one by the server and remain on their cache memory which makes their loading time extra short.
9. Using layers instead of tables is a relatively innovative idea and can assist the webpage loading time.
10. Don’t forget to check the load time of your site ⁽²⁾ that is the best way to know your status from external computers.

~~ Remember to test the load time of your site regularly. Use tools such as website analyzer or web site optimization website to get an updated status. ~~

⁽²⁾
Checking tools for web page loading time:
http://www.iwebtool.com/speed_test

This is a stronger tool if you’re interesting in more profound results:
http://www.websiteoptimization.com/

Enjoy!