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So.. What is a squeeze page?

A pretty common concept (less common term) for landing pages is a “squeeze page“.

In short, a squeeze page is an intro to the sale page in which the surfer is required to provide e-mail address for the option to view our sale page!

Weird as it sound – this actually works!

As far as the statistics show – conversion rate for this function is pretty high (the example I got for showed a 7% conversion for an online paid course).

By doing this you are telling the customer that you don’t just let anyone in,
and that the access to your database (it can be an account login, a special deal, purchase or any other thing you have to offer) is valuable enough for you to condition it with some sort of commitment.

** My suggestion is to always try both options! **
One should use a squeeze page & the other a ‘regular’ landing page for the same campaign. Then you do A/B testing to see what works better for your specific product.

An example for such a page:
http://www.start2think.com/advanced-systematic-inventive-thinking.html

5 points should be considered as effective emotional “buttons”

This is a VERY interesting presentation which explains how to push emotional buttons effectively.

>> Click here to learn